RIM Turns to Indonesia and former(a) Emerging Economies as the Companys Smartphone Loses Share in the West
By ERIC BELLMAN
JAKARTA, Indonesiaâ€" golden demand for BlackBerrys here and elsewhere in the developing humankind is lifting hopes that the smartphones embattled manufacturer might still have the agency to grow even as its market share plummets in the U.S. and other wealthy countries.
BlackBerry maker Research In Motion Ltd. is squeezing festering out of places like Indonesia by switching its focus from high-end corporate users to emerging middle-class consumers with new money to spend, many of whom have no interest in the constantly updated email that made the BlackBerry famous. RIM has bring down BlackBerry prices to around $200 here, which isnt the lowest price for a smartphone but still is well below the least-expensive iPhone, which starts at more than $500. RIM also has encouraged third parties to develop regional applications, such as ones that let users study the Quran or rate local restaurants.
[pic]Agence France-Presse/Getty Images
The BlackBerry mobile in Jakarta
The high society has turbocharged the BlackBerrys popularity through allowing prepaid options from cellular companies that let less-affluent consumers pay for irritate a month, a week or even a day at a time. Users of PT XL Axiatas cyberspace in Indonesia, for example, can get their BlackBerry fix for as little as 25 cents a day.
Partly as a result, the piece of BlackBerry devices across the Southeast Asian archipelagone has jumped from less than one million two divisions ago to more than five million today. Indonesias top telecommunications companies said the number of BlackBerry users here has more than tripled in the past year alone. RIM doesnt disc omit country-specific numbers but said that it dominates smartphone growth in Southeast Asias largest economy.
That success comes as the Waterloo, Ontario, company continues to lose customers in North...If you want to get a full essay, collection it on our website: Ordercustompaper.com
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