Airline Industry: Southwest Airline

Airline Industry: A History of Southwest Airlines In 1967 Southwest Airlines was a vision by and investment advisor Rollin Kind and his lawyer herbaceous plant Kelleher, they wanted to start a different kind of airline. Rollin King already had a petite charter that ran between the smaller Texas cities. This new airline at first was to pilot between the three largest cities in Texas, Dallas, Houston, and San Antonio. The caller-up was first names Air Southwest Company, it later receive its name of Southwest Airlines. The next yr in 1968 the Texas aeronautic Commission approved their planned to fly between the three study cities. In the next match of years the company went mutilate to a flying start by the next couple of years it had acquired four planes and employed about 200 people. In the first year of operation the company lost oer $3.7 million dollars. It wasnt until the next year and a half that it was qualified to turn a profit and ever since then has been doing tremendous. Herb Kelleher, who in 1982 took over as President, CEO, and Chairman of the board. He was intumesce respected in his position focusing on employee and node satisfaction. By 1978 Southwest was the most profitable airline in the industry, and had already carried its 5 millionth passenger.

The stock for Southwest was promptly listed in the New York Stock Exchange as LUV. By 1996 the market had added Florida and California to expand in their services. By the year 1999, in the summer Southwest has now acquired 55 cities and 29 states that they operate out of, they fly more than 2400 flight a day. Recently, last year in October Southwest was able to fly into Buffalo-Niagara International Airport, with this, it makes them the 5th largest in the industry. External Threats The greatest potential difference threats to Southwest, were to be new low-cost entrants to the industry. Some of these start-ups were initiated by major airlines sucha s Delta Express, U.S airways Metro Jet and Shuttle by United. These units... If you want to get a full essay, order it on our website: Ordercustompaper.com

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