Corporate Strategy for British Airways

Introduction British Airways PLC Flying an extensive route network of more than than 300 different destinations in more than 70 countries, with well 250 aircrafts in service, British Airways is today the largest airline in the UK and the leader in scathe of transatlantic flights globally. They are a free radical mainly based in Heathrow Airport, London Gatwick and Manchester, where they operate external & domestic scheduled air services for carriage of passengers, lode & mail. In addition, British Airways is part of the oneworld alliance that together comprises 700 destinations. Founded in 1999, American Airlines, Cathay Pacific, Finnair, Iberia, Japan Airlines, Lan Airlines, Malév, Qantas and Royal Jordanian are also members of this association. The establishment of this kind of business federation benefits customers expanding their access to a much wider network of destinations. In terms of shareholding, for instance, the group has participation of 13.5% in the Spanish airline Iberia and 15% in Flybe. According to Key Note (2009), other British Airways ventures include a 10% stake in Eurostar (UK) Ltd as part of the InterCapital and Regional Rail alliance.

BA also operates a number of subsidiaries and franchises organisations, for example, British Airways World Cargo, BA Cityflyer and OpenSkies. BAs pecuniary overview defined by Key Note (2009) says that in the year ending in 31st establish 2008, British Airways PLC increased its turnover to £8.76bn from £8.49bn in 2007. Pre-tax profit increased to £922m in 2008 from £611m in 2007. In the year ending 31st March 2009, turnover was up to £8.99bn and there was pre-tax loss of £401m. The social clubs annual report of 2009 describes in more details that 87.1% of this receipts is from passenger traffic, 7.5 % from cargo and 5.4 remains from other activities. The great financial results in the year that anticipated the credit crisis, a move into of profitability in BAs history, left the company in a good... If you want to get a plentiful essay, order it on our website: Ordercustompaper.com

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