Does It Matter

JI lLh_e Ed i t Q Does IT egress? Nicholas Carrs article IT Doesnt Matter (May 2003) is an important, perhaps even seminal, piece. It effectively captures the Zeitgeist among senior knowrs of large enterprises and gives silver go to the backlash that has swept through management suites regarding ITS moving in value. As Carrs article says, coursees stick overestimated the strategic value of IT. They have significantly overspent on technology in the quest for business value. They need to manage large portions of their IT infrastructures more rigorously to slue capital investment requirements and operating costs. As companies become more dependent on IT platforms for their day-to-day operations, they must focus on potential vulnerabilities and more aggressively manage for reliability and security. however such ideas are non inconsistent with the view that IT clay a profound catalyst for the creation of strategic distinction. In capturing todays management mood so effectively, Carr provides a valuable service. And yet his article is potentially dangerous, for it appears to endorse the notion that businesses should manage IT as a commodity input because the opportunities for strategic differentiation with IT have become so scarce.

By giving voice to this perspective and making it so compelling, Carr is likely to perpetuate a misguided view. The choice of article title is even more unfortunate. It may grab readers attention, but it is misleading; Carr is not claiming that IT does not matter; rather, his main assertion is that IT is diminishing as a source of strategic differentiation. Unfortunately, given todays business climate, more readers will remember the articles title and forget its nuance. The lesson to be learned from the past several decades is that IT by itself rarely, if ever, confers strategic differentiation. Yet, IT is inherently strategic because of its indirect effects - it creates possibilities and options that did not... If you want to get a full essay, order it on our website: Ordercustompaper.com

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