Holding Fast - Case Analysis

Problem Solving Case Holding Fast A. situation summary Summary: CEO Peter Walsh has reservations with launching a promising natural increase of resorbable fixation devices into the orthopedic commercialise. The dilemma is that the product has not tested to the role standards of Crescordia. The market has been hard-hitting for such a product for 20 years, and a opp unrivallednt has launched such a product that has failed in many circumstances. Though, they atomic number 18 still selling the product, and according to Jane LaMott VP of sales their competitor Innostat has begun to run into ground against Crescordia simply because we do not offer the resorbable product. Crescordia has list a name for itself in the Orthopedic market of having the highest quality standards. The launching of this unproven new product goes directly against one of Crescordias core competencies. (See 5 Cs Analysis Appendix A) B.Importance of Decision: the decision of whether to launch the resorbables product or not is a huge decision. The reputation of Crescordia could be on the line. If the company chooses to launch the product, and it fails badly, the market reputation could be permanently damaged. On the other hand, Crescordia has the best R & ampere; D scientists in the business, and they state that the product is as cling up as it will get for human testing.

If you dont launch the product, and a competitor does, you risk losing substantial market share in a very short catamenia of time. This could also cost you your name in the industry. C.Evaluation criteria and definitions: 1. monetary Short line will the alternative positively or negatively affect short term earnings 2. Long Term Investment will the alternative cause higher profits over the long-term 3. Quality of goods produced will the alternative positively or negatively affect quality of goods 4. Risk of launching new product will the alternative lower or win risk to Crescordia 5. Market Risk will the alternative... If you want to get a full essay, order it on our website: Ordercustompaper.com

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