This report presents the case study for HP in Vietnam. We put one over followed the guidelines provided for case. The analysis is divided into three parts. Parts 1 & 2 contain the external & internal analysis. Part 3 builds on the analysis by presenting various matrix and recommends a terminal strategy. The HP in Vietnam case is HPs attempt to study the feasibility for entering the Vietnamese securities industry is a more ballock and structured manner. Till now individual units in HP had appointed different distributors. However the company deficiencyed to finalise on a more formal approach. The key agentive role driving the decision was the recent lifting of the US trade censor and subsequent quickening of economic reforms and opening of the economy allowing the distant world to trade with Vietnam. The Vietnamese IT industry was expected to modernise tremendously over the coming years. Already it has doubled in size for the past years and it was expected that it would be $300-million market in the next 5-years. In addition the government had launched a aggressive IT-2000 program to upgrade its infrastructure, setup component manufacturing and subscribe its people. Seeking to capitalize this opportunity HP is trying to feign the decision for market entry and the methods. Our analysis uses the case selective information to make the final strategy recommendations.
1 Vision & Mission HPs mission & vision is directed towards seven key areas. These are customer loyalty, scratch, market leadership, growth, employee commitment, leadership quality and global citizenship. By focusing on Customer Loyalty, HP strives to produce products & function of highest quality and ensure they deliver value. HP understands that its success is symbiotic on customer loyalty and its customers success in using and deploying its products which can only be achieved by sincerely understanding what the customer needs. HP strives to achieve sufficient profit to finance the companys growth and of-course create value for its shareholders &... If you want to get a full essay, order it on our website:
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