Strategy of Service Operation

2 Service Operation Strategy of course outline is punishing its about making tough choices. Professor Michael E. Porter, 2001, Harvard production line School Organizations need to understand their operational world. In the classic definition, the cardinal concerns of strategy are the external surroundings and the future. Mintzberg (1994) states that an system of rules needs a sense of where it is going and what forces in its environment are going to help or hinder it in achieving its goal. Porter (1985) suggests that it helps the organization to explore a restrict number of possible directions and create a model of how their actions are going to affect that environment. LEARNING OUTCOMES When you have completed this chapter you should be able to: Discuss the nature of competitive advantage. Identify the components of a business strategy. The history of strategy It has been written that strategy comes from the military books of Sun Tzu, who wrote, in 360 BC in The Art of War, that strategy is the great work of the organization (Grant 1995; Mintzberg 1998). Other authors have expound the origin of the word strategy as being derived from the Greek strategos, itself derived from the course for army and lead (Grant 1995; Kare-Silver 1997;Trott 1998;Whittington 1993).

Lynch (1997) states that strategy is likely to concern itself with the natural selection of the business as the minimum objective and the creation of value-added as a maximum objective. Porters definition, quoted in Kare-Silver (1997), is a combining of the ends for which the firm is striving and the means by which it is seeking to work over there. Bennett (1996) has a similar definition, the totality of management decisions that congeal the purpose and direction of the enterprise and hence its fundamental goals, activities and the policies it selects in order to attain its objectives. All of these certainly point to the Hollins-3444-02.qxd 7/14/2006 2:08 PM Page 13 future and how... If you urgency to get a full essay, order it on our website: Ordercustompaper.com

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