T-Series

T-SERIES & MUSIC PIRACY Initi ally, Gulshans cover versions featured only old Hindoo film songs. Gulshan got unknown singers to sing these as their rates were down(p) and Gulshan was able to make good margins on the overall deal. Soon, he began making cover versions of new movies as well. Though the cassettes unendingly made it clear in small print that these were non the original recordings, the consumers were not always savvy enough to realise the small print. During the early 1990s, Gulshan released a number of albums featuring religious songs. These were sanely successful. He even acted in, sang for and directed a some of the videos of such songs. These were run on the state-owned television channel Doordarshan. T-Series in any case began producing Hindi films. One of the companys first ventures, the musical Aashiqui, was a huge success. This was followed by many more movies, a majority of which flopped. However, the music of these movies was a success in almost all the cases. The success of Bewafa Sanam, one of the many mediocre T-Series movies starring Gulshans actor-brother Kishen Kumar, took the unit of measurement industry by surprise. Gulshan even invented the concept of the music bank where tunes were stored boulder clay a movie or a record was identify to fit them into.

Things were going on rather smoothly - till Gulshan released a cover version of what was reportedly one of Indias biggest blockbuster movie, Hum Aapke Hain Kaun in 1997, violating the three-year waiting period stipulated by the Supreme Court. This time around, the set on on GCIs profits was too strong to be handle and the company filed a suit against T-Series. In the same year, a few music industry players approached the former finance see V P Singh, demanding that Gulshan be punished for violating copyright laws and pirating music. However, V P Singh reportedly6 dismissed them saying, Dont come to me with your hard hazard stories. Youve no marketing strategies so you havent discovered the... If you lack to get a full essay, order it on our website: Ordercustompaper.com

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