Unilever in Brazil

Unilever is a solid leader in the Brazilian detersive powder market with an 81% market share. Laercio Cardoso must limit: (1) whether Unilever should divert money from its premium strike offs to tar suffer the lower-margin segment of low-income consumers; (2) whether Unilever ordure reposition or extend one of its existing brands to avert launching a new brand; and (3) what price, product, promotion, and distribution schema would allow Unilever to deliver foster to low-income consumers without cannibalizing its own premium brands withal heavily. This case deals with the question of whether marketing and branding create assess for really poor consumers. It can therefore be use in an MBA, executive education or undergraduate total fly the coop on marketing management to illustrate the value of marketing and the marketing approach, or in a brand management course to explore the frontiers of branding. This case can in like manner be used in a consumer behavior course to examine the motivations and decision-making process of low-income consumers. Alternatively, it can be used in a global marketing or global scheme and management course to study the way multinational companies adjust their strategy to compete in emerging countries. The case and teaching method note contain color exhibits. A media support compact disc read-only memory 504-009-9 is procurable to accompany the teaching note.

Two PowerPoint presentations (in PDF format) 504-009-9A and 504-009-9B are on tap(predicate) to accompany the teaching note. This case deals with Unilever home care department and in specific the detergent brands in the two major regions in Brazil : The North tocopherol and the South East . Major differences exist between these two regions in price of wealth, culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market. We go out explain in a little introduction Unilever the company, its competitor and its performances in the detergent market. Finally, we will present a proposal on what can... If you want to get a full essay, order it on our website: Ordercustompaper.com

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