Wksht Chapter 3 Developing Service Concepts - Core and Supplementary Element

Chapter 3: Developing Service Concepts: onus and Supplementary element | Overview of Chapter 3 * formulation and Creating Services * The Flower of Service * cookery and Branding Service Products * Development of New Services| I. Planning and Creating Services * A overhaul increase comprises all elements of service performance, both tangible and intangible, that create value for customers * The service belief is represented by: * A ________________ * Accompanied by ________________ ________________| Core Products and Supplementary Services * In mature industries, tenderness products much become commodities * Supplementary services help to differentiate essence products and create competitive advantage by: * Facilitating hold of core product (a service or a good) * Enhancing the value and pull of the core product| Augmenting the Core Product (Fig 3.1) * Are supplemental services needed to facilitate use of core product or simply to add extra assemblage? * Should customers be charged separately for distributively service element? * Or should all elements be bundled at a single equipment casualty?

| | Designing a Service Concept * ________________ * Central section that supplies the principal, problem-solving benefits customers seek * ________________ * Augment the core product, facilitating its use and enhancing its value and appeal * ________________ * Used to deliver both the core product and each of the supplementary services| | Documenting Delivery Sequence Over measure * Must address sequence in which customers will use each core and supplementary service * Determine count on length of time required for each step * Customers whitethorn budget a specific amount of time for an exertion * Information should reflect good understanding of customers, especially their: * ________________ * ________________ * ________________ * suspicion: Do customers expectations change during service delivery... If you want to get a full essay, order it on our website: Ordercustompaper.com

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