NameUniversityCourseTutorDateCASE STUDY : ALCOA COMPANYThe moment firms understand the issues involved in exploitation an effective strategy , they be in a linear perspective of evaluating their internal strengths and weaknesses as well as the opportunities and threats of environmentAlcoa is a treat company in America that deals with the issue of steel and atomic number 13 products and located around the globe . The company has faced a lot of criticism by non-governmental organizations for its poor environmental precaution and social problems both from investing and customersMany customers and investors argue that Alcoa has always essay to monopolize the market of aluminum product in the U .S market with an indecadetion of maintaining its overwhelming sh are on the marketThe Alcoa gild t here(predicate)fore works on the antitrust approach by trying to raise the production cost of its competitors in to screw the monopoly of dominating the market . The company in turn increases the prices of its products . The customers are therefore complaining of the lofty prices of fuel and other products produced by the company Therefore the Alcoa should be responsive to reasonable rules of competition to reduce the market dominance . A question that should be in the investors mind is how to decrease up with possible measures to resist the wrongful monopoly should it exist (Dominick , 2003According to books Alcoa is rated as one of the top ten toxic companies in the mankind . It produces some hazardous gases which are either dangerous to the ozone layer or to human health . Residents where the plant or firm is located has also complained intimately the water pollution created by the company , Since it discharges its toxic chemicals on the ware creative a lot of health impacts on the area . But this has not been addressed (John , 2005Issues on high emissions of hazardous gases have also been raised where smelters used for production of atomic number 13 produces a lot of gases . Alcoa therefore was to work on the production or invention of low emission aluminum smelters to address the issue . This calls for the need of alternative source of life force which is environmental friendly .
Another issue which the customers lament close to is the cost of damping wastes The plastics can not be recycled therefore the sell rates are constantly increasing (Dorn Busch , 1985Because of the monopolization of the market by Alcoa and shortages of their products in the market , the Japanese have come up with a project in South einsteinium Asia to add hydro-electric power plants to curb power shortages during the smelting of aluminum . Aluminum products are on the decline . The Asahan project is also regarded as capital and pollution free trade zone thereof doing away with increased pollution . In summary the non-governmental organizations here raised issues such as pollution of water and propagate by Alcoa gases , production of wastes which are non-renewable thus increased electric pig costs of wastes and market monopoly (Hendrik , 1985Therefore for effective competition on the world market appropriate laws should be created to stop companies like Alcoa to hulk the market . Proper strategic management analysis should be put in placeBIBLIOGRAPHYJohn E , Raising Rivals Costs Does not Improve Its View Journal of law and economic 35 , no2 Cost . 1992 ) 311 - 329Amella , M Social-Environmental Certification Sustainable development and competitiveness in the mineral Industry of Brazilian Amazon 31 , no 1 2007 ) 71-36Hendriala , S . Economic Analysis and U .S .V . IBM Journals of political Economy 93 , no 3 (Jon 1985 ) 618-622Dornbusch , R . Forward in Economic Interdependence and Flexible counterchange Rates . Cambridge : MIT pressPAGEPAGE 4PAGE ...If you want to get a full essay, tramp it on our website: Ordercustompaper.com
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