Brand:| Nissan| Model:| imposter|
discharge name:| JUKE| Campaign code:| XXX|
boorish:| CEE| Period:| Q2(quarter)|
1. NEW GLOBAL NISSAN BRAND POSITIONING
INNOVATION + fanaticism FOR EVERYONE
Innovation inspired from people for making their life better
PRODUCTSS ROLE IN BRAND ARCHITETURE:
Power model
* Build ken of brand story, improve brand opinion and grow taste perception
* Grow product awareness and product opinion
2. PRODUCT POSITIONING
JUKE is a true mix of SUV and sports car with daring constitution providing alternative for those people who are looking for excitement, style and murder in the B department.
Product USPs:
* Energetic sport / ford styling
* Advanced technological interface and control (intelligent 4x4 drive, a crookedness vectoring system (ensures more stability at high fixedness cornering) and an X-tronic CVT transmission)
* Dirving pleasure (available with 190 HP turbo engine)
* Safe (5 star Euro NCAP)
genius:
* Masculine
* Playful
* Responsive
* Irreverent
* Cheeky
Company aim is to have the most daring crossing range by 2012.
In this strategy JUKE has an all-important(prenominal) role:
* It has to energize urbanproof positioning of NISSAN crossovers, brings more provocative post and younger lifestyle into the range
* Entering the biggest segment of the industry, the B segment ? important volume maker in NISSAN portfolio
* It also injects masculinity into the B segment
We can define this sub-segment with the following characteristics: SUV cues, compact dimensions, forward-looking role and proportions
ITS ROLE:
Juke is planned to be the gage most sold crossover of the range. Juke is the second biggest endorser to NSCEEs profit (after QQ), and 3rd biggest to volume (after QQ and Micra). Its main objective to be the opinion leader crossover within Nissan portfolio
* Unique design combination of 4x4 and sports...If you want to get a full essay, ordering it on our website: Ordercustompaper.com
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