Mission Statement: We fill up dreams through the experience of motorcycling, by providing to motorcyclists, and to the general public, an expanding line of bikes, brand results, and services in selected market segments.
Understanding H-Ds legation statement
1. Product/service, what
2. Customers, who
3. Principal technology, how
4. essential market, where
General Environment / Drivers of exertion Change
1. Economic
How is the state of the economy likely to
effect H-D?
2. Societal, demographic, socio-demographic,
socio-cultural, community
How has H-D convinced a large segment of the public of the need for a H-D pedal?
Will the aging population and changing ethnicity of the country equal H-D?
3. Political, regulatory, legal
How does regulation affect H-D?
4. Technological
How important is leading-edge technology to H-D?
5. Global
Given what you make out about H-D
motorcycles, why does a global market exist
for this product?
Industry Analysis
1. Suppliers
Has H-D managed to reduce the power of
suppliers?
2. Buyers (customers)
Who are H-Ds buyers and how does the carcass work?
3.
Competitors
Who are H-Ds competitors and how much effect do they have on H-Ds marketplace?
4. Substitutes
What does a H-D motorcycle represent and how does this affect the power of substitutes?
5. New entrants (barriers to entry)
What has happened to companies that have move to enter this industry? Why?
In summary: the opportunity(s) and threat(s) are?
What do we know about internal operations:
Primary activities
1.Inbound logistics
Anything special?
2.Operations
How would you treat H-Ds ability to mass-
produce motorcycles?
3.Distribution/Outbound logistics
How does H-D distribute its motorcycles?
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