Annette Seymour
BUS630: Managerial Accounting
Instructor: identify Taylor
January 23, 2012
1. What is JetBlues strategy for success in the marketplace? Does the federation rely primarily on a customer intimacy, operable excellence, or harvest-festival leadership customer value suggestion? What evidence supports your conclusion?
JetBlues core strategy is to provides high-quality customer suffice at low fares primarily on point-to-point routes (JetBlue, 2005). Offering option choices to customers such as point-to-point routes to areas that are not catered to by close airlines as well as large metropolitan areas that present had high average fares is another part of their strategy. Differentiating their product and utility is another part of the plan. Items like new aircraft, leather seats, gratuitous LiveTV at every seat and pre-assigned seating are right a few things that make JetBlue different (JetBlue, 2005).
I would conjecture that JetBlue would follow under both customer intimacy and product leadership customer value proposition. According to Noreen, Brewer and station (2011), companies may offer their customers more than one of these propositions. Mainly, think that they fall under the product leadership customer value proposition.
even so though they have customer feedback and have done enquiry on the other airlines on how to serve them, it is the product as well as the service that keeps people coming back.
2. What line of work risks does JetBlue face that may threaten the political partys king to satisfy shareowner expectations? What are some examples of control activities that the company could use to reduce these risks? (Hint: Focus on pages 17-23 of the 10-K/A.)
One of the near business risks that JetBlue faces that may threaten its ability to satisfy stockholder expectations is the unionization of workers. They have a non-union workforce and if their employees joined a union, the outcome of that...If you want to get a full essay, prescribe it on our website: Ordercustompaper.com
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