Innovation is important and significant to an organization. A address of todays organizations in stage to be in competition select to come up with new strategies to go on a step ahead of each other. The mickle of these organizations have to brainstorm new bases to have customers come back to their business. What genuinely makes customers come back to a certain business? Could it be the companys service? The product the company sells? Or the process in which the company does business? All these questions egress to an organization. The three organizations that will be analyzed are Netflix, Chick-Fil-A, and Amazon.
In August of 1997, Reed Hastings and Marc Randolph founded Netflix in Scotts Valley, California; though it was not open for business until April of 1998. The company started with 30 employees and 925 titles with vii day DVD rentals for $4 plus $2 for tape transport and handling, also new DVDs were also offered for exchange at a 30 percent discount. In order to stay on top of their game Hastings and Randolph had to be innovative and creative about the products and service they offered to their customers.
A calendar month after the company opened its virtual doors, it announced a promotional venture with Toshiba America to offer three release DVD rentals to purchasers of new Toshiba DVD players, and similar offers were soon do to buyers of Pioneer DVD players and select Hewlett-Packard and Apple computer models that include DVD drives (FundingUniverse, 2011). This promotional venture was introduced because a lot of people did not have DVD players in their homes so in order to bust their business they came up with this idea.
The founders of Netflix managed to develop innovative strategies to be a strong competitor. Another innovative idea that made Netflix stand out was that Netflix had a signed vision with Croupier an arthouse hit that would allow Netflix the exclusive distribution of the DVD meter reading three months before the title was available...If you want to get a full essay, order it on our website: Ordercustompaper.com
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