Ufone

CHAPTER I
INTRODUCTION

The introduction of the cellular phones in Pakistan is almost 14 years old The number of subscribers has been increased with a huge ratio. Pakistan is a very attractive market for the winding phones. The quick phone, an flank of the information technology, has assumed the role of a magic sceptre in todays life style. The fascinating options offered by this technology at both ends of the wasting diseasers (dialing or receiving) while in movement, give a sense of freedom to the people. Unlike the land line phones compelling the users to station at a certain drive to talk, the cell allows to have a chat while you atomic number 18 sitting on a hilltop or change of location in a car. This freedom of movement is perhaps the major reasons for phenomenal spread of this little wonder around the globe. in that location was a time when people use to carry, comparatively a much bigger handset with them as a place symbol. Initially it was a embodyly affair and only the inner class of the society could afford the use of vigorous phone. In early days when mobile phones were introduced in Pakistan, people broadly avoid to receive a call on mobile phone as the receiver of the call had to bear the cost to a certain level.



However, the marketing experts realizing the cost as a major hurdle in the offset of this technology make away with the charges on receiving call and gave tremendous boost to the use of mobile phones. Beside the call charges, the price of a handset has alike come down steeply to a merely honest price of Rs.5000. Easy access to the connection has also vie a vital role in the growth of the mobile use in the society. Unlike the land line connections, where one had to replete a number of conditions to have a connection, the growth of mobile phone has smashed all bureaucratic hurdles of the landline phone connections. Marketing experts atomic number 18 of the opinion that call charges are still on higher side, which are hampering further growth of this sector. They hope that further growth...If you want to get a just essay, order it on our website: Ordercustompaper.com



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