EXTERNAL FORCES SHAPING THE FUTURE OF THE AIRLINE INDUSTRY

EXTERNAL FORCES SHAPING THE FUTURE OF THE AIRLINE INDUSTRY just a social class later, at the age of 52, Gopinath began service in south India with a leased 48-seater, $10 million in investment and a conviction that Indias burgeoning middle class, which was already buying color TVs and cell ph whizs, would buy air tickets. Barely ii years into its operation the no-frills airline, Air Deccan, has grown from one aircraft to 19 and from one daily flight to 123. It has placed a $1.1 billion order with Airbus and will get an aircraft a month for the next 64 months.

In its first full year of operation, ending in March, the company flew 1 million passengers and had revenues of $75 million. Projected revenue for this year: $250 million. Also, in 2004 the company brocaded $40 million in private equity from ICICI hazard Funds Management, Indias largest private- equity player, and Capital International, an arm of the huge Los Angeles funds manager Capital Group. Air Deccan is looking to go publ...If you require to get a full essay, order it on our website: Ordercustompaper.com

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