Skoda Introduction The re-branding of Skoda provides a useful expression study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes? - What do you call a Skoda with a sun-roof? Answer: A skip - wherefore does a Skoda have a heated rear windshield? Answer: To keep your clutches warm when you push it - What do you call a Skoda with cope with exhaust pipes? Answer: A wheelbarrow Critics of the Skoda would be surprised to beware the Skoda is now one of the fastest-growing railway car brands in the UK motor industry. The Czech car company boosted its sales in the UK in 2001 by 24% as foreign to the average market outset of 10.7%. This built on egress of 34% in 2000. How has this been achieved? Background Skoda had a monopoly in car manufacturing in Czechoslovakia until the 1989 Velvet Revolution. After this the Czech court of law started looking for a technical partner to revitalise its Skoda factories. In 1991, Volkswagen took a 30% stake in Skoda and started work in grooming and educating the workforce to Western character reference standards. It invested over £2 important in the plant, research, development and new models. Ten years later, in 2001, VW took total control of the business.
The commencement two launches from the new Skoda live were well-received by the automotive press. The genus Felicia - launched in 1994 - was built as an old-style Skoda, but enjoyed the benefit of VW features. The 1998 Octavia was built on the VW group platform. The be of the improved VW car organise pushed up Skoda prices. The cars carried a high up price tag and Skoda needful to convince consumers that this price was rushing paying. A VW marketing manager working(a) for Skoda explained: We needed to move outdoor(a) from... If you call for to get a to the full essay, order it on our website:
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