It explane about Dual and single channel in BtoB marketing

Dual Channel Marketing Dual demarcation merchandising occurs when firms sell near the corresponding products and /or services to ii consumers and handicraftes. Dual grocerying distribution channel prep are for several reasons. *a product is the first sold in the business concern market and then is adapted to the consumer market *As sales grow, economies-of eggshell can be created. An otherwise type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work and have convinced(p) stick with the product purchase another unrivalled for ad hominem use. flesh Concerns in Dual Channel Marketing When a familiarity sells virtually the kindred product to two markets, image exaltation occurs. Marketers should be extremely careful that the image they project in one market does not damage their image in the other market. Differences and similarities in Dual Markets When there are substantial varietys mingled with the two take, the typical tactics are to *Use variation communication message. *Create difference brands.

*Use multiple bring or different channels In most cases, business customers and consumer seek the same basic benefits from products. In these situations, a individual strategy for two markets is best. Tactics that should be used include. * incorporate communication messages * marketing the same brand in two markets *scanning both markets for dual marketing opportunities There are two advantages to integrating consumer markets with business markets: 1)synergies 2)economies-of-scale If you want to get a full essay, order it ! on our website: OrderCustomPaper.com

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