Analysis of Chunlan multinational operation

Multinational operation is a complicated project. It involves the combination of planetary system, financial control, planetary food marketing, HR internationalization and characteristic bon ton culture, and so on Chunlan did more or less respectable trials in the multinational operation and has gained better results. Its experience and trials is worthy studying. 1>. Global operation judgment is the authorised secure for Chunlan success. Global operation concept is to execute strategical mentation from the world(prenominal) perspective, to view the development and movement of production, investment, shift and engineering science in a broader way, and to enhance sales of products in a more extensive space. In its initial stage, Chunlan designed its long-term plan to create well-known domestic and flush international flaws. The space for Chunlan to survive is the whole world. Guided by the global operation concept, Chunlan designed and implemented its internationalization strategy and veritable multinational operation in a systematic way. outgrowth of all, Chunlan studied the trend of world electric apparatus assiduity and tracked technical development of this industry. It studied some major competitors: such as Siemens, Panasonic, Ariston and investigated the demand on the global market for electric appliance. Based on the above activities, Chunlan determined its engineer of creating its own brand products.

Thirdly, Chunlan designed a strategy to little by little occupy the global market and establish its witness of brand product, in which it expo rted its products first to developed countri! es, which served as the breakthrough point, and because to other countries. At the end, it exported technology and established outlets overseas. It is with the globalisation concept that Chunlan achieves its internationalization. 2> Kernel technology guarantees Chunlan success. Chunlan believes that a company without core technology is a company without a soul. A arrogate to without a soul cannot last long. Chunlan would always firstly abide the best the kernel technology before considering entering the market, which... If you privation to buzz off a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper