Business Plan for a New Energy Drink Company Essay

1. Table of confine 2. Introduction 3. Executive synopsis Write this last. Its just a page or two of highlights. 4. high society description Legal establishment, history, depress-up plans, etcetera 5. Product Describe what youre look ating. Focus on customer benefits. 6. Market, Sales, and ripening You need to know your commercialiseplace, customer needs, where they ar, how to reach them, etc. 7. Strategy and murder Be specific. Include management responsibilities with dates and budgets. Make sure you can comprehend results. 8. Management Describe the organization and the key management team members.9. Goals and Strategies 10. Summary of Financials Make sure to include at the very least your project Profit and Loss and Cash Flow tables. 11. Conclusion conjunction Description Pocket Aces slide fastener take in Company was started in North Dakota as a sm all told producer, packager, and distributor of a unique susceptibility drink. done our inbred products, good cust omer relationships and catchy advertisements we have grown to fail our product to all fifty states in the U. S. Our customers include return stations, vend machine companies, grocery stores, restaurants, and bars.We are hoping to expand to all of Australia within the adjacent year. Company Ownership Pocket Aces Energy Drink Company is a private, family owned producer and distributor of Pocket Aces Energy Drink. The owners and operators are Bruce, Terry, and Casey Willis. Company History Pocket Aces Energy Drink Company has been in fear since cc6. Our company is finishing its third year of operation. The current facility was construct specifically for producing, packaging and distributing the product. It is located outside of Williston, ND and provides the area with 200+ jobs. Product.Pocket Aces Energy Drink Company has five flavors of all natural zip fastener drinks. The original formula and four opposite flavors, strawberry, orange, pomegranate, and our saucyest hit pine apple plant banana. Competitive Comparison Pocket Aces Energy Drink Company has point itself aside from other capability drink companies by using besides natural components and refusing to draw on ingredients taken from animals, homogeneous taurine which is taken from the tissues of many animals especially those from the sea ( familiar). Another aspect of Pocket Aces Energy Drink that sets us apart is our unique packaging. We use aluminum bottles with seat on lids.They are 100 percent recyclable and dont have to be consumed all at once. There is no other energy drink packaged like ours at this magazine. Market, Sales, and Development The energy drink market has many competitors. There are hundreds of scores that claim to realise that needed energy boost. Pocket Aces main competitors right now are passing Bull, KMX, and Full Throttle (Comparison). The recent energy drink abbreviate in North America has grown out of the massive popularity for Red Bull, one of the first energ y drinks on the North American mount post-Jolt, from a small Thai producer, which still has about 47% of the market share (Brief).The Australian energy drink market is very mistakable to the market in the United States. Although, there is one more energy drink in Australia to compete with. V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. It held 53 percent of the market share in Australia in 2003 (V). Pocket Aces intends to market all of the energy drinks flavors they have by targeting college students first and then moving to all ages. We intend to appear as an attractive alternative to their drink of choice with our recyclable bottles, great taste, and the detail that we dont get any of our ingredients from animals.We will first entree major service station chains and then advance to huckster machine companies, grocery stores, restaurants, and bars. Management Team Pocket Aces Energy Drink Company is organized into three strategic departments pro duction and shipping, marketing and sales, and finance and administration. Bruce Willis is the CEO/ professorship of the organization. He is in charge of the finance and administration. Bruce Willis, 54 has been an entrepreneur since he graduated in 1969 from Minot State University, Minot ND with a degree in business management.After owning several gas/service stations around rural North Dakota, he decided to start up his own business developing a new energy drink that tasted good and was all natural. Terry Willis is Vice President in charge of sales and marketing of Pocket Aces Energy Drink Company. Terry, 26 graduated magna cum laude from Syracuse University in 2006. She has a Bachelors degree in Marketing and relys to take over for her father when he chooses to retire.Casey Willis is Vice President authorized to handle the production and shipping aspects of the corporation. Casey, 50 worked as a factory manager for Marvin Windows for twelve years before venturing to start this n ew business with her husband. She supervises all the production and shipping employees and also is head of the constant improvement team at the plant. Goals and Strategies Our main strategy at this time is to appeal to potential sellers and buyers of Pocket Aces Energy drink in Australia. We sell an exceptional version of the typical energy drink.To communicate this to the Australian market we will use personal selling, targeted advertisements, and online communication through our updated website. Five division Plan In five years we plan to be an world-wide company with production factories in all of the major countries we sell to. Our workforce will have increased to meet the needs of the customers. We also hope to build our own recycling plants near all of our facilities. Ten social class Plan Our plan for ten years is to continue growing to all parts of the world. We hope to have the major market share in all of the countries we sell too.Also Pocket Aces Energy Drink Company anticipates expanding our product line and being a major sponsor of sports events like surfing, motocross, and the X games. Summary of Financials.References EnergySip. com. (2007). Brief History of Energy Drinks. http//energysip. com/history. html EnergySip. com. (2007). Common Energy Drink Ingredients. http//energysip. com/ingred. html FactExpert. com. (2005). Comparison of Energy Drink Products. http//energydrinks. factexpert. com/881-energy-drink-comparison. php Wikipedia. org. (2009). V (drink). http//en. wikipedia. org/wiki/V_(drink).