Marketing Essay Example | Topics and Well Written Essays - 2750 words - 8

Marketing - Essay Example agree to Walker (2009), in 2012, over 20,000 e-bikes were sold in United Kingdom. Support for greener transport continues to grow thusly making e-bikes become a trend, and giving a higher advantage to the stockers of e-bikes. This is a marketing plan in the field of sustainable mobility. The success factor in electric bicycle is that it has several benefits in comparison to conventional forms of individual mobility. E-bikes business has been selected beca make use of electric bicycles mitigate accessibility problems and reducing energy use and most relevant emissions of commuter traffic. These issues are the success factors of Manchester e-bikes Inc. because e-bikes allow reduce environmental degradation, as intimately as offer cheap transport options.This plan focuses on the companys growth strategy, suggesting ways in which Manchester e-bikes Inc. can build a large customer base, develop products that are differentiated from the already existing brand s in the market. This plan will also provide information regarding the external environment in which the Company will operate in order to provide it with a good startup strategy. Since Manchester e-bikes Inc. will market its products directly to its customers, it is considered a business-to-customer (B2C) marketer.This marketing plan seeks to promote consumer awareness of the e-bikes and to motivate and entice them to acquire e-bikes. An outline of the strategies through which the e-bikes will be marketed will be given in this marketing plan. A substantial research will be undertaken in order to develop viable assessments that will help oneself Manchester e-bike Inc. to determine the marketing and image branding direction for their products.Every business is rooted in a particular macro environment. An instrument that is used to scan the macro environment is the PESTLE abbreviation (Andler 2008, p. 197-198). This analysis will be conducted in consideration of the political enviro nment, economic