Marketting Plan of Maggi Ketchup

CHAPTER 1 INTRODUCTION 1.1. BACKGROUND OF THE STUDY: Nestlé Bangladesh Limited is a leading sustenance company with lots of global strategical brands operational in Bangladesh. MAGGI is one of the strategic brands of Nestlé Bangladesh Limited. Worldwide MAGGI brand is used for Nestlés Soup, Noodles, Seasonings, recipe Mixes and Sauces. In Bangladesh, MAGGI brand has two product categories under this strategic brand name: Noodles and Soups. As part of the brand annex and value creation objective of the company, Nestlé now is going to lance MAGGI Ketchup in Bangladeshi commercialize. Ketchup and Sauce line of work of snuggle under the brand name MAGGI is very often profitable and successful in other countries specially confederation Asian regions like in Nestle India (10,000 tons per annum) and Nestle Malaysia (12,000 Tons per annum). In most of the countries, where MAGGI has arrangeed its ketchup range, it has become the market leader in this category. Following this heritage and lineage justice in ketchup business, Nestlé Bangladesh is also interested to explore the business in local market. Moreover, in Bangladesh, theres a abundant market for Ketchup and sauces. A very good calculate of players including some very strong local players are operating successfully in this market. Now Nestle would like to launch in this segment and making a phoebe bird long time selling image. 1.2.

OBJECTIVE OF THE STUDY: 1.2.1. Broad Objective: To plan of launching MAGGI Ketchup in Bangladesh to grasp a major(ip) portion of market share. 1.2.2. Specific Objectives: ? To see the market smirch and have an overview of the ketchup industry ? To analysis opportunity and issue ? To circumscribe the objectives ? To set marketing strategy ? To set financial projection and implementation controls. 3. desktop: 1.3 SCOPE: Our particular report all most covers the marketing plan on MAGGI Ketchup in Bangladesh for the next five years. It shows the feasibility of... If you want to get a full essay, collection it on our website: Ordercustompaper.com

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