Business

National Brand Recognition
harvest oriented company
Hand-made quality product
brand with recognizable trademarks
May outgrow production facilities
(Durango)
Loss of individual(prenominal) touch through kiosk
growth
May outgrow niche market
Growth in tourism diligence
International arena
Offer Warm & logy product in
commercial retail outlets
American-owned company (patriotic)
Lower-priced competition (Hershey)
Health-conscious ordering / media focus
Global warming (conditions effecting
shipping temperatures)
International Cocoa suppliers
analytic thinking of the patience through Porters Five Forces deterrent example includes the following:
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Buyers of confectionary products are weak.
They are very fragmented and book little power
over the industry or prices.
By analyzing these factors, it is overhaul the chocolate industry is very generic and requires
companies to create products with differentiation and increase brand loyalty. It is important to
pay attention to what factors consumers consumption when purchasing chocolate, and the decision
between a vending machine purchase, and nonpareil from a high-end boutique.
Key success factors in the chocolate industry revolve around the purchase and availability
of ingredients (sugar, cocoa, dairy) as well as operating in an area where the lifestyle promotes
such consumption.



As a luxury item, the product is also influenced by economical change when
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consumer discretionary spending is impacted both in the direct purchase of products in local
stores, as well as purchasing products while traveling.
There are numerous substitutes to the
confectionary industry as no one product can
and will make full all consumers. The industry is
threatened by consumer preferences, as even
fruits and vegetables could be substitutes for a
consumer purchasing a chocolate bar.
While there are some legal barriers, most of the
barriers exist with the economies of scale. To
mass stimulate confectionary products,
specialized equipment is required, as well as...If you want to get a full essay, order it on our website: Ordercustompaper.com



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