Horizontal Communication Advantages and Disadvantages

plain colloquy Advantages and DisadvantagesA barrier to converse as delineate by Waltman A intercourse barrier is anything that impedes the colloquy process. These barriers ar inevitable. composition they can non be avoided, both the vector and receiver can rifle to understate them.One of the main Barriers to effective chat is the delight, shown at a lower place is a plot that shows how effective each channel is. A converse channel as defined by Waltman (2010) Communication channels-or the media through which messages argon direct-can rich person an make up sensations mind on the success of dialogueIn this case the channel that was utilise by Leigh Randell was a memo so as on the media stinkiness graph it is listed on the bottom half of the triangle which is lower media richness. Media natality definition as verbalise in Mcshane and Glinow (2003) the data-carrying capacity of a dialogue medium including the volume and variety of info it can transmit.By cho osing to preserve a memo Leigh Randell has utilize a channel that is not as effective as a Teleph unity c al unity or a Face to face talk to communicate with gobbler B eitherard. Therefore the wallop it would have on turkey cock Ballard was minor.For instances if she called and explained her idea to him, she could have got an second gear solvent from Tom Ballard and could have got his ideas also on the strategy she was developing.So this is one of the main Barriers to effective communication.Information OverloadThe Next Barrier is reading overload as defined in Mcshane and Glinow (2003) A condition in which the volume of information received exceeds the persons capacity to process it.As stated in the case turn over Leigh Randell did not get any information from Tom Ballard. When doubtfulnessed about the basis why he dint reply to the memo, he answered Too busy this could be a actually realistic smirch in which case he has so often of work that he cant even reply to memo s. This could be a problem in the institution, which therefore have a major impact on the communication process. This problem can be solved to some extent by dividing the scheme employees into teams there by dividing the work load.Authority, Gender and Attitude towards the senderIn this case we could say that there is a problem of authority, this could be seen by the statement of Tom Ballard Besides, I dont report to her. This understandably shows that Tom Ballard is a person who does not consider ideas from nation in the aforesaid(prenominal) level or lower levels on his job/field. Because Leigh Randell was in the equal level in the organization hierarchy (shown under) Tom Ballard did not wish to reply.Organization Layout ModelExhibit izzard Airlines, Atlanta Organization designer structure in any case we could see that gender also has an issue in this case. This is clearly seen in the statements by Tom Ballard To busy, Her question was out of sight. There was no time for me to answer this classification of request. Ive got a job to do.This shows that even though Leigh Randell was more senior in terms of experience than Tom Ballard he dint consider it and decided to ignore her memos. This also can be colligate to the attitude towards the sender which is an another(prenominal) barrier that causes a lot of problems in effective communication.No, it dint look like that to me, I also had ideas on how to change the systemThis shows that Tom Ballard (male) thinks his ideas ar more superior to Leigh Randell (female). This is unfair to Leigh Randell who is passage out of the means to help the organization.Horizontal Communication potentialityHorizontal communication is basically when 2 employees in the same level of the organization hierarchy communicate. And in this case the effectiveness of the communication was actually low.Leigh Randell used the communication order show in red three times and had no reply from Tom Ballard. Then she used the co mmunication method (Bottom Up) which is displayed in Green and stired Alan Brock, which was effective.We can come to an assumption that crosswise communication is not effective because the person is not compelled to reply, unlike top cumulus communication.We can come to a clear conclusion that because of the week flat communication the companyOrganization Communication ModelExhibit zee Airlines, Atlanta Communication graph2.Is anyone incorrectly in this situation?By what other smasheds could Randell have requested the information from Tom Ballard?What do you think of Tom Ballards reaction? Why?a) After analyzing the case study the wrongs are as follows, Leigh Randell and Tom Ballard did wrong in various ways. beginning(a) of all focusing on Leigh Randells wrong, she used a channel not suitable for inquires like that. She should have used a channel that has high media richness such as a telephone call or a face to face discussion.Also she should have switched the communicatio n channel after she sent the memo twice and had no reply she should have got some idea that the channel is defective. save she continued to send memos to Tom Ballard. This is wrong on her part for choosing a bad channel and unbroken on using the same channel after not getting any results.Next taking into consideration the wrong committed by Tom Ballard, he was wrong to read the memos and not reply to them. By not providing feedback to Leigh Randell, she was not able to continue her work, which could have beneficial to the organization.Also having own idea on the same topic does not mean others have no right to express their views. He was being very self-centred about his thinking method. This could be clearly seen from his comments at the meeting, To busy, Her question was out of sight. There was no time for me to answer this sort of request. Ive got a job to do.So finally we could say both parties committed wrong but more weighted on Tom Ballard for his ignorance and his attitud es, and for Leigh Randell she is been more tralatitious way of acquiring information.b) Leigh Randell had many other ways and means to signature Tom Ballard such as,Face to face meetingVideo gatheringTelephone callUsing these modes of communication would have had a untold more fruitful outcome, because media richness is high in these modes. In other words the variety and amount of information that could have been transmitted is higher.These are the recommended channels to achieve the best results. The more modern modes result be discussed in the 3rd question under recommendations but few of them are as follows.3G Calls/ webcamInstant pass alongGoogle WaveExplanations leave behind be in the recommendation part.C) Tom Ballards characters as depicted by his comments are very self cantered and arrogant in a way. This is in one way a disadvantage for him and his co-workers. This can be seen by his statements given belowTo busy, Her question was out of sight. There was no time for me to answer this sort of request. Ive got a job to do, Besides, I dont report to herNO, It dint look like that to me. You hit the sack i.ve also had ideas on how to remediate the system for sooner some time. in any case she is going about it all wrongThe behaviour shows us a basic masculine instinct of act to show who has more power, in other words dominance. He felt threaten by her because she was trying to do his job. By Tom Ballards action it is possible to say that he is not a team player and like to work alone. This is altogether unacceptable in an organization that inevitably plow of coordination.Also by his comment You know Ive also had ideas on how to improve the system for quite some time. This shows that he does not want express his ideas on how to improve the company but keeps them to himself. Also demo us, he does not belief part of the company.3.a) While communicating vertically up or drink down the organization does not present a major problem, why is plane communication more difficult to attain?b) Give your recommendations to improve communication in this organizationTo explain this the following model is down belowOrganization communication modelHorizontal CommunicationExhibit Omega Airlines, Atlanta Communication graphThe arrow displayed in green represents horizontal communication, the green box displays the horizontal communication happening in the organization. The reason it is not effective can be thatProblems In Horizontal CommunicationSolutionsBoth have equal authority/ same level of powerOrganization tripsMismatch of Ideas between peers in same levelGet-togethers combat in the organizationOrganizational PartiesAttitudes towards other peersTeam building workshopsThese are problem most organizations faces and have meditaten steps to increase the effectiveness of horizontal communication. The importance of horizontal communication is explained by Juneja, H (2009) horizontal communication in an organization which is also very i mportant. It is essential that people working at same level should have effective communication amongst them so that there is co-ordination between them. Workers are more likely to be more serious when it comes to communication with their superiorsIn this case Kent Davis summoned a in haste meeting to solve the issue that had happen in this horizontal communication, showing us that the organization is taking its communication issues seriously. Especially for an Airline which requires allot of co-ordination.For an Airlines or any organization to compete in this modern domain of a function they require the best state of the art technology in communication available. This is because communication is a key in achieving any objective.Omega Airlines needs to improve its communication technology to overcome future problems. A paraphrase from an article by Baker, K.A. (2002) , new communication technologies can enable well-nigh every aspect of organizational management and effectiveness , including change management, knowledge management, participative management, innovation, and organizational partnerships and alliances host/ Database CreationMy recommendation firstly to build a Server or Database where only organization employees can access and store all data that can be used by other employees. This will not only speed up the information distribution and communication process but also organize the data in one place so all records can be viewed 24/7 365 days. point of reference Google images 2010Video Conferencing/ webcam/ 3G calls This is a new way that modern companies contact employees, because the media richness is higher in a video call than a normal telephone call. And it is proven than visual communication has a large impact or stays in the brain/ memory much longer.Source Cisco Official Website 2010Instant MessagingThese are Messaging programs that are very exploiter friendly and do not take long to reply. For example when sending an email you have to g et the channelise and then after sending you have to wait for a reply.But with instant messaging software its not necessary, once the person comes to the organization he can login and any message will be sent and replied to instantly. Also the best thing its all free.Source Google images 2010Google WaveSource Google wave website 2010Google wave is a new technology that is revolutionizing the organization communication process. The description as given in Google (2010) Google Wave is an online tool for real-time communication and collaboration, A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. In other words this plays the roles of an instant messenger, video conference software also it has the features of an email message. This is the future.As a conclusion, by implementing these technologies all aspects of the organization will be improved drastically, particularly in organizat ion such as this where communication is KEY. Having technology is one thing but for people to adapt is the difficult part. But all the technology and software that was said here are very user friendly easy to use and easy to update. There by not only will make the organization a better more efficient organization but also an up to date one. And will give an assurance that incident like this between Leigh Randell and Tom Ballard not happen again.