Investigating and Developing Ready-to-Eat Desserts Dissertation

Investigating and Developing Ready-to-Eat Desserts - Dissertation ExampleThis dissertation reveals that the commercialize for chilled desserts is estimated to be worth 302 million in 2004, which showed an increase of 29% since 1999. The market place is split into two key welkins, generally described as sharing desserts and recent streaks, which includes bright in-store bakery items as well as pre-packed sliced cakes and desserts. The dessert sector is larger with 51% value share delivering a 13% growth across the period since 2000. However, it is the fresh cake sector, which has driven the largest growth, 40% up from its 2000 value to account for 49% of the category. A report by the Mintel group has some interesting findings and is worth discussing.Mintel International group, which is a market research and consumer intelligence group, provides secure analysis on all aspects of consumers economic activity. Mintels latest report is based on an up-to-date market and original con sumer research and offers ideas and motivation one needs for designing clever, creative and profitable marketing send off in the chilled desserts market. In conclusion, Mintels report has been designed to help identify the important factors that determine the scale and nature of the UK chilled dessert market. Mintels consumer intelligence is supposed to provide valuable insight to unlock some of the secrets of the dessert market for the much effective-and more profitable-business plan.The findings show that 48% of the consumers have eaten ready-to-eat desserts in the last 12 months while 32% believe that frozen fares are as good as fresh ones. Women are 50% more likely to buy cheesecake (34% versus 25%) and 33% more likely to buy a cream cake than men (32% versus 20%). Research design Shop ResearchFor the shop research, visit was made to Tesco food joint in Trent Vale. I valuateed the range of desserts, both frozen and chilled and made notes of the products, the main ingredient s, the monetary value, packaging, and constituent sizing. The survey result is shown in the following tableType of dessertIngredientsPrice (per head)PackagingPortion sizeTextureRemarkTiramisu Italian dessertCream and chocolate topped chocolate cookie saddle sore39.95Cardboard and pliableServe 8Not too well-to-do to the touchOutstanding1Chocolate cutting with cranberriesChocolate, cranberries19.95plasticServe 12-16Soft Terrific3ProfiteroleButter, sugar, cream, vanilla, yolks, milk2.25plasticIndividualsoftOutstanding1Lemon puddingLemon, cream, sugar, 1.29plasticIndividualsoftExcellent4Tunisian lemon puddingAlmond and lemon topped with cream and fresh berries22.95Cardboard and plasticServe 12 Soft to touch but not too softExcellent2Ranking order *1,2,3,4The survey revealed that most desserts are packed for 8 to 12 people, so price for individual(a) portion had to be worked out by taking out the averages. Most of the desserts were served in porcelain dental plate or bow. Packaging is done either in plastic or cardboard or both. The individual price range of all the desserts was within 2 except Tiramisu Italian dessert individual portion